Mission Statement and Goals
WORLD BARISTA CHAMPIONSHIP MISSION
The World Barista Championships is a non profit making vehicle company created to hold and control tangible and intellectual property of the WBC and co-ordinate and administer the operation of the WBC.
It is governed by a board representing its members, currently the Speciality Coffee Association of America and the Speciality Coffee Association of Europe.
It is a UK registered Company, limited by guarantee.
WORLD BARISTA CHAMPIONSHIP GOALS
1.) To promote the growth, excellence & recognition in the Barista profession.
2.) To grow the Barista’s knowledge of and expertise in, the preparation and serving of specialty, espresso coffee through competitions.
3.) To promote the knowledge and consumption of specialty coffee to the consumer through the Barista.
4.) To become globally recognised as the premier World Barista Event in the coffee calendar.